Fateme Darvishi, born in 1395 from the village of Iver Khorasan Razavi, is a successful woman in the field of saffron cultivation, this lady has managed to start an internet business in the field of selling saffron. We have had a conversation with her in the field of women in agriculture. Mrs. Darvishi says about herself and her interests:
“I was famous since I was a child for my math that is very good. I was always the first student in school, and in math class, the teacher asks me to see if the children solve the exercises correctly or not. My strength was calculations, I was not very friendly with children and I was aloof; But during math and science exams, everyone became my friend.
Since I was a child, I used to calculate for my father what he should do in order to get more profit from agriculture.
I had good trading skills. I used to earn money for books, notebooks, and school clothes in the summer by trading with my father, that is, I would tell him that I would do such and such work in exchange for such and such amount of almonds or saffron. In reality, it was a sense of independence, which was enjoyable for me.
I was also calculating for myself in my notebook that if I want to buy some things before October, how much money should I collect in the summer? I wrote down the prices and the ways that I can collect that money one by one.
My father was a farmer and an employee of a girls’ school. The teachers advised my father to send me to the city. That’s why, after being accepted into a school, I left my family at the age of 11 and went to a boarding school in the city.
Start brainstorming
In middle school and high school, I told my father about my agricultural ideas and how it could be more profitable. My father listened very well, but he did not act. When selling the saffron, Our product would be worthless.
I knew the weakness of selling, that we don’t know how to sell, we sell to brokers or village merchants, and because of this, according to my father, our product becomes worthless.
since my strong point was studying. I wanted to make myself different, that’s why I focused all my attention on the entrance exam, I was accepted to Tehran University of Information Technology Engineering.
After two semesters, I realized that I’m not interested in programming, I just liked some courses, so I studied the same courses by myself. I continued and quickly entered the job market.
SEO and digital marketing was what I became interested in, now why? Because it was for sale, it means you could sell your product with digital methods without the hassles of the traditional market. This was my lost childhood.
Zaaforush’s birthday
And this is how I found a solution to my childhood concern, how to sell the farmer’s product at its true value without anyone hitting your product! Yes, selling saffron on the Internet to the whole country
so what did i do I started Zafarosh
Saffron was the main product of our village and the main product of my father, the product that has the largest amount of planting and harvesting in Khorasan. And why sell? Because my life was dependent on this word since childhood. The most meaningful word that the missing oath was for me and my dream.
And that’s why I started Zafarosh with the aim of creating a global brand. From the first day that I took the commitment of Zaaforush, I also took the commitment of creating a popular global brand in the field of agriculture.
Fatemeh Darvishi faces her fears and starts Zafarosh. She sets a one-year goal to sell one kilo of saffron within one year, but to her surprise, she sells one kilo of saffron in less than six months.
In Zaaforosh, this lady focuses on the three areas of selling Zaaforosh saffron, planting saffron for urban residents and teaching saffron planting in agricultural land with the aim of generating income, and the most important trump card of Zaaforosh, in her view, is investing in the customer experience, which means the good feeling of shopping with Zaaforosh. Mrs. Darvishi says in this regard: “This was my slogan and I did very well in implementing it, and it turned out that the customer brought me a customer, and if you look at the comments on the Zaaforosh site, you will notice the customer comments and the good feeling I said.”
Mrs. Darvishi says about Zaaforush products: The first product of Zaaforush is saffron, which is offered in a metal package in the form of a basket, and the next product is saffron onion, which is offered for planting saffron in the homes of city dwellers. The next service of Zaaforosh; Teaching how to plant saffron in agricultural land.
